Many millions of people -- from 18 percent to 39 percent of all adults -- say their purchasing behavior and other interactions with companies is sometimes influenced by environmental factors. However, only a very small minority is willing to pay substantially more for "green" products or goods produced by environmentally friendly companies.
More than 30 percent of the more than 3,100 adults surveyed online by The Harris Poll between July 7 and Sept. 8 said they often or always purchase locally grown products or seek out and are willing to pay more for "green" products. One-fourth said environmental issues are very important to them when deciding what products to buy. But only a few people seek out and buy green products if they have to pay a lot more for them (2 percent) or say the cost doesn't matter (3 percent).
Use group defaults